These packs are undoubtedly good fun and attract customers. Do they fulfil all of the criteria we have outlined as being good functions of packaging? If they do not; do some of the good features the designs possess make up for the other functions - that as packaging or products they don't do quite as well?
With exciting designs like these around what could be the motivation within companies for producing designs that are less eye-catching and more straight-forward ? Try to list 5 reasons why this might happen.